Why Should You Invest In Video Streaming Platforms

Nandini Ramachandran
5 min readSep 16, 2021

Technology’s evolution in the limit of entertainment has got the better of the trend of an old cable subscription. With time this trend becomes less attractive because the market has seized innovative ways to relish video content as a Video Streaming platform Extension. The free network impelled the viewers to get in the flow. This enabled various large giants to create video stream applications in the market. As an outcome, the video streaming development got the noise in the market.

The video streaming apps have a benefit over other choices in that there are no such difficulties like storage or download. It permits its audience to view video channels every time and everywhere. Apart from that they can give feedback or share individual videos and stay in touch with the audience all over the world. The video streaming platform development stated the genuine meaning of streaming. These applications transfer the information as an uninterrupted flow, but the streaming files will not have to save option.

Nowadays in the market, we have several online video streaming platforms options such as YouTube, Google Play, Netflix, Hulu, Disney, and Twitch other merchants are attempting to invest heavily in video streaming platforms.

Why should Businesses estimate on Mobile Streaming platform Technology?

This is the generation of 4K resolution video. A video streaming application is the finest process to attain that quality. The quality of the video content conveyed via the leading video streaming services is notably higher than any source of media. Mobile streaming apps let the viewers select which channel to watch. Apart from that, the viewers have the power of the live video streaming platform that is they can select the video what and when to watch.

The prospect of watching the videos on android phones made the reliability of these apps more powerful. It is noticed that most of the videos are seen on the app globally by the audience as soon as it is launched in the application. This trend is going to infuse with time. This is certain that video streaming apps are integrating the trends of TV through mobile devices.

  1. Quickly seize more recognition from customers
  2. Brand integrity Development
  3. Broadcast businesses prospect bother less
  4. Real-Time user commitment anywhere and any time

Features that Video Streaming App Must Need

There are various video streaming apps in the market, but some of them are in the dominant position of user preference. The distinct feature is the only way to make a variation between the other apps in the market.

Registration

The procedure of Registration should always be simple with a few clicks. This lets the users register with their phone number or email ID and password.

Private Profile

The audience should have a private corner to post and edit for their private information. Options to upload, share, edit or renew their profile builds a user-friendly App.

Full HD Video Streaming

Users nowadays are dependent on high-quality videos. HD resolution or Full HD display has more chances to get viewed by more and more exceeding viewers.

Simple Subscriptions

Like YouTube, with this feature, it is simple for the customer to be more conscious about new videos that come up on their beloved channels. This is one of the must-have features that build a large difference in the video streaming app. More and more you have subscriptions and start warning users, get more involved.

Content suggestions

Unnatural intelligence is very useful in the data analysis of user preferences in order to give suggestions perfectly based on their tastes.

Membership plans

For the established user involvement, free version and paid membership are provided with further advantages and features that develop a better option to experience the suggested plan.

Share on social media

In order to enhance brand awareness and stimulate possible users, the best choice is to share the content on social media and platforms.

Filtration and Searches

To increase the user experience search option in an app is accessible with a filter option. Filtration is very useful and essential as it limits the age of unsuitable content for the restricted age.

Geolocation

The incorporation of geolocation with the app takes the user experience to the succeeding level as it supports finding the telecasts based on the user’s location.

Privacy

Providing privacy to share personal impressions and feelings with close friends is the audience’s chief demand. For streaming video apps, it is the best choice to execute privacy settings for users.

With these features, there are several video streaming apps that have developed an important position in the market. Big industrial players such as Amazon, Microsoft, YouTube, Netflix, HBO, and Hulu have a significant position in the present market. These video streaming providers changed the market of entertainment to a different world. As the majority of the people are having a smartphone with a high-speed network facility which is supporting the brands associated with the users easily.

Revenue Models in OTT

Transactional Video-on-Demand (TVOD)

Users can buy and own access to a video forever, pay per view (PPV), or hire it for a short time. For instance, FaderPro is the target for electronic dance music education. They provide video courses that the audience can purchase for a one-time price with lifetime access.

Subscription Video-on-Demand (SVOD)

Subscription can comprise monthly, quarterly, or annual subscription choices. These generally give the users unlimited access to a list of videos for as long as their subscription meets the expiry date.

Advertising Video-on-Demand (AVOD)

Advertising monetization lets video content developers ‘sell viewership’ to promoters. Using strategically timed advertisements, advertisers pay a fee for access to a supply of audiences who meet their perfect user’s demographics. Promoters use this model to drag viewers and probably convert them into leads or clients. Ads play ere and during the video, like this one by a finance company.

Payment Mode

  • PayPal, Credit/Debit Cards
  • In-app Purchase model
  • Various Currency Support

Conclusion

Users wish for the broadcast of video with large resolution and quick speed that a video streaming app can offer. To create the best mobile streaming apps leverage the power of technology with innovation and high-level features.

With the support of a professional team, Webnexs give a new face to your business at a reasonable price. We provide accomplished programmers services at your budget with private attention to every stage of OTT platform development.

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Nandini Ramachandran

Blogger and VOD/OTT Consultant in Webnexs, I love diving deep into the world of VOD streaming media, exploring the latest tools and technologies