VOD App Development: Everything You Need To Know About Features, Cost & More

Nandini Ramachandran
9 min readAug 30, 2023
vod app development

More people using smartphones and Smart TVs have made VOD app subscriptions go up all around the world. These smart devices let users watch streaming videos on their phones and TVs, which made VOD app services popular.

According to a study, the VOD global market’s money is expected to grow by 10.17% and become worth USD 126,548 million by 2025. There are many ways Video on demand app work and different places to use them, so VOD app development is also becoming more popular.

Source: Statista

Before we learn the steps to make a VOD app, let’s learn what is VOD?, and what its market and challenges are.

What is VOD App?

A VOD application, which stands for video on demand app, is a type of software that lets users pick and watch any video from a collection whenever they want. You can watch these videos on a device as long as you’ve downloaded the app and have an internet connection. You might need a subscription to access the videos too.

vod app

With a VOD app, you can either stream a video or download it to watch later. You usually pay for this service monthly or yearly. VOD streaming apps are great because they give you choices and flexibility. You can watch the videos you like, and the cool thing is that you can watch them even if your internet is not super fast. This way, more people can enjoy it.

The demand for apps like these has grown because people really like the freedom they offer. They’re willing to spend money on video-on-demand apps and the work put into making them.

Why is it a good idea to invest in making VOD app Development?

Well, the VOD industry has a big opportunity for business. Places that are still developing, like many countries in Asia, are using the internet and devices for watching videos more and more. It’s a smart move to invest in OTT app development because this business area is growing quickly.

If we look at the market closely, we can see that the Asia Pacific area, which has a mix of different economies and cultures, will likely have the highest growth in this business and the most customers.

Countries here are spending a lot of money on this industry too. But don’t forget about North America — it’s going to be the biggest market for video-on-demand. More people will use it, more content will be available, and there will be more people making and offering videos. Even Europe, the Middle East, and Africa are catching up.

The need for video content has gone up, and part of this is because of the pandemic. This is another good reason to put your money into making VOD app development. The types of videos people want most now are about education & training, live sports, and entertainment.

These categories will stay in demand for a while. And the fact that you can watch these videos on many devices has also made the business of making VOD applications even better.

Top Benefits Of Building A VOD App Development

Developing a video on demand (VOD) app is becoming a popular business choice due to the growing number of users. People have some strong reasons to like this app. Here are the main benefits of making the best online video platforms.

The most important reason to create a VOD app is the ease of access, affordability, and the variety it offers to viewers. People love having the freedom to watch movies and on-demand videos whenever they want. This demand for apps has led to increased revenue.

benefits of vod app development

Here are the main reasons why making a customized VOD app is a good idea:

Convenience Anytime, Anywhere: VOD apps provide an easy and comfortable viewing experience. Users can watch videos from anywhere in the world whenever they want. They don’t have to adjust their schedules to match specific times for their favorite content.

Cost-Effective for Creators: People prefer affordable entertainment apps where they can explore various content. Content owners can set flexible viewing charges and offer unlimited access to their videos. This setup doesn’t involve sharing profits with providers.

Use Any Device: Customized OTT apps work on any device with internet access and the required apps. Users can access these apps from remote locations. This accessibility is a big draw, making user-friendly video streaming app development a smart investment.

Many Options to Choose From: VOD platforms offer a wide range of content categories, like movies, TV shows, sports, and fitness videos. We can further divide these categories for easy access and navigation.

Predictable Income Stream: VOD apps offer a steady source of revenue. They attract new customers for content creators and video uploaders. Subscription options provide a predictable income stream month after month or year after year.

No Distractions from Ads: Unlike traditional TV and some popular video platforms, VOD apps don’t constantly interrupt content with ads. This means viewers can enjoy videos without annoying interruptions.

In short, making a VOD application has many advantages due to its convenience, cost-effectiveness, variety, flexibility, predictable income, and ad-free experience.

Are you interested in launching your own VOD app for entertainment streaming? Contact our sales team to get started.

When you embark on the journey of developing a VOD application, it’s crucial to consider certain essential features. These features need careful analysis, assessment, and strategic planning to ensure they’re integrated before building your video streaming app, ultimately maximizing your return on investment (ROI).

Main Features of VOD App Development

In the meantime, we’ve conducted thorough research and compiled a list of indispensable features that form the foundation of your upcoming video-on-demand app:

100% Customizable for Specific Industries: It’s vital for the VOD application to offer customization, allowing creators to tailor monetization models to align with specific business needs and achieve maximum ROI.

Whitelabel Services for Ownership: Our services guarantee that the white label streaming services provided will be fully owned by the creator.

Integration of Robust HLS Video Player: A high-quality HLS video player is essential, preserving video authenticity and ensuring compatibility across various devices for effortless viewing.

Effective Video Content Management System (CMS): The built-in content management system enhances content productivity by managing individual content elements effectively.

Reliable Infrastructure for Video Hosting: Our VOD hosting comes with a secure network, elevating the overall potential of your VOD app.

Progressive Web Apps for Mobile Experience: Deliver content through the web and native apps to offer an app-like experience from anywhere. Additional features like push notifications and smaller app size enhance user engagement.

Multiple Revenue Models to Drive Growth: Unlock the potential of VOD app development services through leading video monetization platforms. Revenue models such as subscription video on demand, transactional VOD, third-party ads, or server ads with options for disablement or engagement contribute to exponential growth.

Game-Changing Analytics: Implementing effective changes in content creation, attraction, and management becomes easier with comprehensive analytics. This invaluable resource enhances content quality and distribution, increasing traffic and engagement.

Robust Security Protocols for Content Protection: Ensuring content originality is crucial. End-to-end encryption support through advanced DRM systems, SSL Certificates, and the added benefit of geo-blocking content in specific areas serves as a valuable showcasing strategy.

Leveraging Video Marketing for Enhanced Conversion Rates: Video marketing has proven more effective than email marketing. Top VOD platforms should offer the capability to generate video emails, elevating user engagement rates and overall business value.

These features are integral to the success of your VOD app development. Contact our sales team to discuss how to bring your vision to life.

How to Start Building a Video On Demand (VOD) App?

If you’re interested in creating a VOD app, follow these steps to get started and attract users with engaging on-demand content across various platforms like Android, iOS, Web, and TV apps. Here’s a checklist to guide you through the process of building a VOD website:

Registration Options: Give users multiple ways to register quickly. They should be able to sign up using social media accounts for easier subscriptions.

Personalized Recommendations: Use advanced analytics, powered by artificial intelligence, to collect and track user ratings and reviews. This helps suggest and filter content tailored to each user’s preferences.

Real-Time Business Analytics: Include real-time analytics to help media and entertainment companies plan their strategies for content promotion. Visualized data like charts, reports, and dashboards provide insights for decision-making.

Effective Asset Management: Organize digital assets (videos) securely in the VOD app store, managing videos with restricted access rights.

Categorize Data Efficiently: Maintain careful data archiving for all video apps. Ensure that streamed content is delivered directly from the server to the user’s device and erased after viewing.

Consider using Webnexs, an ideal solution for starting your VOD app. It offers all the necessary features along with customization and security benefits.

How to Launch a Video On Demand App?

Creating an on-demand app is similar to building other apps, but in this competitive market, a distinct approach is essential. Follow these steps:

Launch a Video On Demand App

Step 1: Understand Your Users’ Needs Identify your target audience and their preferences. Conduct campaigns to better understand your users.

Step 2: Research the Competition Study your competitors and create a unique approach to stand out.

Step 3: Choose a Business Model Decide whether to integrate the app with an existing business or create a standalone app.

Step 4: Prioritize Features Include essential features like sign-up, real-time tracking, filters, shopping cart, payment gateway, ratings, reviews, and push notifications.

Step 5: Set a Budget Determine the app development cost based on features, technology, design, location, and more.

Step 6: Choose the Right Technology Select appropriate technologies for backend, frontend, Android, and iOS development.

Step 7: Decide on Monetization Choose between partnerships, subscriptions, or your own monetization strategies like TVOD, coupons, and in-app purchases.

Step 8: Find the Right Development Team and Hire an experienced app development company with expertise in your industry.

Step 9: Continuous Improvement Monitor app performance, analyze user feedback, and make updates accordingly.

How Much Does VOD App Development Cost?

The cost of developing a VOD app varies based on factors like app type and maintenance. For an accurate estimate, reach out to the Webnexs sales team, who can provide valuable assistance.

Webnexs offer custom VOD solutions, and the cost depends on the features you choose for your customized app.

In Conclusion:

The VOD market is growing rapidly, making it a great investment. With the right strategies, you can benefit both content creators and users while offering a complete solution. Create a low-cost VOD website or app with distinctive monetization models for success.

If you already have a VOD app idea, schedule a free demo with Webnexs to kickstart your journey to video-on-demand success.

Frequently Asked Questions(FAQ)

  1. How to Build a VOD App for Android & iOS?

When creating a video on demand (VOD) app, consider a user-friendly interface that doesn’t require extensive coding skills. You have two options: hire a developer to build the app from scratch or use a pre-built solution with customization.

2. What are the Benefits of VOD App Development?

People prefer video streaming apps over traditional TV for these six reasons. Ensure your app, developed with advanced VOD techniques, incorporates these features:

Watch content anywhere, anytime with a click.

Enjoy diverse content on various devices.

Watch without annoying ads.

Save money with affordable services.

Generate passive income regularly.

3. What are the Essential Features for a VOD App?

In the competitive streaming industry, it’s crucial to know your audience’s preferences. Consider these key features for your VOD app:

  • Customizability
  • Whitelabel Solution
  • Digital Asset Management
  • Real-Time Analytics
  • Social Sign-ups
  • Multiple Revenue Models

4. How to Monetize Your VOD App?

Monetize your VOD app through various methods, including:

Subscription-based (SVOD)

Pay-per-view (TVOD)

Ad-supported (AVOD)

In-app purchases

Coupons & promotions

Live streaming and payment gateways

5. How much Does it Cost to Build a VOD App?

The total cost of creating a VOD app depends on factors like app complexity, integration, customization, maintenance, and technology. Building a comprehensive VOD app with necessary features requires professional expertise and the right technology stack to bring your business vision to life.

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Nandini Ramachandran

Blogger and VOD/OTT Consultant in Webnexs, I love diving deep into the world of VOD streaming media, exploring the latest tools and technologies