7 Best Ways To Build Your Audience by using Chromecast to stream live video to TV
Watch live stream events on your TV via Chromecast. Connect your Chromecast to one of your TV’s HDMI ports, select the power on your TV and that HDMI input. Watch live stream events through Chromecast via the Livestream mobile app.
Note that this is the only application that supports Chromecast operation; Chromecast does not support desktop Chrome, mobile embeds and other browsers.
If you haven’t already, download the Livestream mobile app from the App Store or Google Play.
You will need a live stream account to use the mobile app. Select Log in to your account or continue with the email, create a new one, and sign up.
Select a live event from the homepage or go to the navigation menu (top right corner) to select a live event from Search, Popular, or the following.
Once you select a live event, the player will appear at the top of your screen. In the upper right corner, you will see the Chromecast icon.
Touch the icon and then select your Chromecast to start streaming to your TV.
The stream will seem on your TV in seconds and you can control it through the mobile app.
Increase your audience by using Chromecast to stream live video to TV
Despite the myriad choices in streaming video devices, Chromecast continues to be a popular choice among consumers. Google takes note — it recently announced deep Chromecast integrations in its hardware ecosystem, and now Chromecast is leading the way as the most popular streaming device in some markets (we see you, Australia).
Finding the best way to distribute your live content on devices like Chromecast and Roku, Amazon Fire TV, Apple TV and Xbox makes a lot of sense.
7 Ways To Build Your Audience by using Chromecast to stream live video to TV
1. Know Who You’re Targeting
You may only have a small audience, but it is even more important to understand your current audience and to know who you are trying to target. It will shape everything about your live streaming from content to marketing.
The population is an important part of this. Think about age and gender, and where your audience is in the world. One great thing about live streaming is that it can bring people from all over the world to an event, but it is important to consider how you cater to international personalities, time zones and cultures. Getting this right will make it easier for international people to be a part of your audience.
Do you also need to consider what kind of people you are targeting: your customers? Entrepreneurs? Parents? This can vary from video to video, but it can affect the content of the video, the time you stream it, and how you advertise it to build your audience.
2. Include popular topics
People will only watch live videos or any video that appeals to them, whether they like it or not. If it suits you, you can hide popular headlines or the latest news as it may attract the interest of your audience.
Think about what topics are relevant to you and attract your specific audience.
3. Create compelling content
Once you know your topic and believe it to be interesting, you need to think about how you are creating your content to continue the engagement. Tune in to a topic that people like, and keep up the good content. This is how you create long-term viewers who will return to see your live streams in the future.
Creating a good live stream video requires good lighting, sound and video recording equipment, but also ideas like choosing the best colours for your outfit, writing an impressive script and combining other scenes.
4. Create anticipation
If you know your title, you should advertise it. It may seem different for every business or company, but it is important to build your audience so people know when to play.
The best way to do this is to, if your title permits, tease your audience with pieces of information that will add intrigue or interest to the person, but do not accomplish it. Let them know when and where to watch the full video!
Ask questions, do not answer yet, show interesting photos of the product, or do not give small facts that you are going to create in your video — there are various ways to attract the interest of your potential audience live stream.
Social media
Make the most of your social media channels to create awareness about your event. Post a lot in advance to let people know what to expect and why to play. You can use several paid advertising methods to promote the video ahead of time — for example, on Facebook. Try to give people a way to remind them like choosing email or encouraging them to catch your page so they don’t forget!
Email marketing
If you have a subscriber email database, email marketing is a great way to engage people and let people know about your video in advance. You can attach it to your newsletter or send a special email reminder for the event.
Combining different marketing channels is the best way to promote your video live, so build your audience.
5. Stream high-quality video
Creating high-quality video is very important and you need to think about the content, the equipment and how you will engage your audience. However, if you do not use a quality streaming site, the quality of your video will be wasted. If you are paying for professional video production, it is essential to watch high-quality through streaming.
There are some different live-streaming sites, including Zidivo. The paid site will allow you to create significantly better results than a free site.
If your video stream is of low quality, your audience is more likely to turn it off and go somewhere else, and less likely to return in the future.
6. Create a conversation
Live streaming is amazing because you can respond right now to what your audience is saying. The trick to creating a lasting audience is not just to make your audience feel like they are participating and active, but also to watch. The more a person feels a part of a live event, the more they are going to enjoy the video and want to come back.
Encourage people to send real-time messages and respond to them on video. Engage your audience in any way you can. If you are streaming an event or speech, people who join you may shout in the distance.
The conversation can continue after your video. Talk to the audience about how helpful they are and what they want to see more of in the future. This will allow you to continue to create content that people want to see.
7. Stay tuned
If you stream from time to time, you will not be able to create an audience for your live video. The more consistent and regular you can be, the more likely you are to create a loyal audience.
If you stream once a week, people will know when to tune in to pick on the same day, so your video is more likely to catch it while it’s live.
Conclusion :
Watch live stream events on your TV via Chromecast. Connect your Chromecast to one of your TV’s HDMI ports, select the power on your TV and that HDMI input. Watch live stream events through Chromecast via the Livestream mobile app.
